Wherever possible, the message, the argument of any aspiring actor to convey his ideas, and ultimately convincing, is based on facts. This Obviously, you will say, we talk here neither more nor less than an empirical approach is required, with supporting evidence as conclusive.
In rhetoric, or even influence, the speaker will base his remarks on figures, examples, facts to present an undeniable truth, if he intended to listeners objectives and in good faith. Here too, we are faced with the evidence, except that everything is not so simple. Man, so the prospect, the customer, the citizen is not necessarily in those provisions, it would realize it or not.
Last July, the Boston Globe published an article exciting about a study conducted by researchers in political science from the University of Michigan, which undermines the idea that a people informed and informed to understand ... and (will) decide.
Thomas Jefferson, says the article, wrote in 1789 that "from the moment the people are well informed, he can trust his government. "Democracy itself is based, to some extent, on this principle.
Yet the study shows that people believe, especially in politics, one thing does not necessarily change their minds if they are sets of facts that prove otherwise. In fact, they may prove even strengthened this conviction!
Brendan Nyhan According
, who led the work, this mechanism stems from the fact that it is perceived as "threatening" for a person to be wrong. The answer is therefore "a natural defense mechanism to avoid this cognitive dissonance" I can not accept to be wrong as these "facts" make me want to hear more so I cling to my belief that I think when ever stronger.
The article also explains that we all think our opinions and rational. But it is clearly irrelevant. These would be based more on "beliefs" that we dictate the facts that we unconsciously accept as valid because in line with them - not with our critical -. Then forms a vicious circle: we confirm these facts, deny our critical and here we are so much more permeable ... Misinformation. Especially with the wealth of information we are subjected to - and we can easily glean that - no doubt everyone can find ones that suit his beliefs ....
There is still some way before they shatter the logic of rhetoric but these lights remind us that our audiences are not always as rational as we might wish. It would be too easy.
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