This article, Lilian Bay, "Are we all handled? " found by the merest chance on Médiapart has inspired the need to return briefly genesis of a discipline that is implicitly denounced. The article briefly discusses particular techniques for handling and makes a clear link between "propaganda", "PR", "marketing" and "manipulation." An argument that a seminal work on the discipline of PR is the "Propaganda" from Bernays ...
Certainly, if we go by his definition of modern propaganda, it touches on what could be likened to a contemporary definition of public relations: "modern propaganda means a consistent effort and time-consuming to create or influence events in the goal of influencing public relations firm with an idea or group. "
Philippe Boiry, in his book "The public-relations public relations" (L'Harmattan 2003) criticizes the origins propagandists, however, highlighting the philosophy of Lucien Matrat the subject, which spoke of an "objective, proposed in a open dialogue with the interlocutor, on verified facts and verifiable. " He stressed that "it would be a mistake to confuse that major (public relations) with the propaganda strategy of packaging and handling.
departing from the principles and objectives of a filthy work of propaganda, it would, humbly, for a European doctrine of PR, "build relationships of trust which allows dialogue to be established, and this dialogue, by this mutual exchange, in this reciprocal adjustment, lead to actual knowledge, understanding necessary for the enrichment, development of the individual and harmonious life of the group. "Changeling, therefore, and" dialogue. "Dialogue with an audience that has nothing irrational mass approached by Bernays.
This design is not appanage a European perspective as opposed to an American system, without scruples. Arthur N. Page, vice president of American Telephone and Telegraph Company from 1927 to 1946 stated that "any company (...) is only the permission of the public and survives only thanks to his consent ".
Since Bernays (1930!), it is obvious that things have changed. We will have the opportunity to address what may appear as a shift reports. If the crowd could be manipulated, the public since taking office, his expression territories have expanded considerably. And the professionals know ... long time.
0 comments:
Post a Comment