Some time ago, I was in an article on propaganda , a brief allusion to the idea developed by Philippe Boiry between the "Public Relations" American and "Public Relations" in European. The first, strongly imbued with the propaganda work Bernays differed from the second, more based on a logic of dialogue. A reading of his book will be a future post ...
Beyond opposition New Old Continents, one can already wonder about a design well-European Public Relations.
is the subject of an article entitled " Is There Such A Thing as European public relations? " published by the Dutch Janette van Kalkeren site PR Conversations .
The premise is interesting, though fairly obvious : The European continent is characterized by a great diversity of states, cultures, languages. The latest issues of the European Union and the difficulties of adhering to the European people a sense extra-national and community reflect this heterogeneity.
Returning to Public Relations, and a European design, van Kalkeren looks very significantly different names given to the practice in different countries. So we talk in the Netherlands "Communication", Finns speak of "Work Affiliate (or relationship)", "Communication" or "Activity Relationship "(I like it ...). Van Kalkeren adds that the meaning" Public Relations "is little used on the continent. I have the impression that she notes that France's sphere of related specialists when ordinary people talk about "pub" and "com".
The issue of teaching the discipline is also a point of divergence between different European countries. Some value a "practical" training while others (or their firms) value more a "high" profile generalist who will learn on the job. France would fall in my opinion between the two.
Turning finally an East-West, the author concludes: there is no PR in Europe. But an informed commentator pointed out there exist also some nuances between North American states and territories before adding ... after all, the practice of "PR" is North American or not! ;)
NB: ... And for more information on nuances characterizing the PR in various European countries, we can refer to Bled Manifesto.
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