Tuesday, October 5, 2010

Is It Ok To Put Hot Liquid In A Rubbermaid Cooler

Ras buzz!



Back Lancar a sentence of Benjamin, the young leader of the UMP, which made me jump Ceiling: "I prefer that our critical buzz because at least there is a buzz."
Lancar It says so, but it could have been much other apprentice sorcerers "web 2.0".
is symptomatic of a design, assumed here, the web as a tool for visibility and visibility only.

Sorry but in political communication, visibility is useless if it does not serve to convey a message, to advance a cause.

With Web 2.0, or almost everyone has access to free media. So, for an average user just has a little creativity, it can give a little visibility to an image or a video for example. But to say what?

More and more organizations seek to generate buzz for the buzz. This is understandable in a marketing sense if the goal is to give visibility to a product. But it becomes totally abject in trying to advance ideas (which is supposed to be the role of political parties). We are facing not a symptom of the political crisis in which the policy seeks to convince rather than to exist. The video below illustrates the phenomenon with a dry humor ...


In this drift of absurd com, "communicators" themselves do not have white hands. They eventually convince their customers that the web is a magical tool. This fascination for the tool made them lose sight of a premise of common sense: a communication tool used to convey a message. But the apostles of "web citizen" have reduced the tool to an end in itself.

It is as though soldiers who were sold a revolutionary new missile were so fascinated by their new toy they were shooting in all directions without putting the explosive inside.

Communication is not a value. Communication is a weapon in the service of a strategy. The rest is noise.

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